PROFESSIONAL RESULTS AT HOME
HAIR STRAIGHTENING HOME KIT
NATURALIUM, launches the first
Home Hair Straightening Treatment
with the revolutionary and advanced technology:
Hyalurox System + Plex Protein + Amino Acids Complex
WITHOUT FORMALDEHYDE OR DERIVATIVES!
1. PRE-STRAIGHTENING SHAMPOO
Formulated with Linseeds Extract and Arginine, it helps open the hair cuticle and prepares the capillary ÿber to absorb the STRAIGHTENING CREAM.
2. STRAIGHTENING CREAM
BENEFITS AND ACTIVE INGREDIENTS:
Plex Protein: An active ingredient with a unique composition especially designed to rebuild and repair the hair structure molecules. Penetrates inside the hair to moisturize and deeply nourish. Provides a treatment e˛ect that regenerates the cuticle to the maximum. Prevents capillary ÿber breakage. Visibly healthier, stronger and more °exible hair for longer.
Hyaluronic Acid: Provides moisture and ultra-intense nourishment. Stops hair from drying out due to the heat from the hair dryer or straightening iron, repairs the capillary ÿber, closes open cuticles, adds shine and restores the hair to its original softness.
Amino Acids Complex: A regenerating complex rich in Carbocysteine and Keratin that penetrates and acts inside the capillary fiber. With the heat from the straightening iron, this association of Amino Acids allows a temporary modiÿcation of the hair structure, enabling it to be straightened.
Carbocysteine triggers the modiÿcation of the disulphide bridges in the capillary fiber. The mechanical traction of brushing, in conjunction with heat from the iron (pulling of hair), straightens the hair.
Keratin bonds to the disulphide bridges thanks to the e˛ect of the heat from the iron, preventing them from returning to their natural state and helping hair stay straight for longer.
Argan Oil: Naturally moisturizes, reduces hair dryness, prevents frizz, improves split ends and makes hair ultra-glossy.
3. POST-STRAIGHTENING HAIR MASK
Formulated on the basis of Hyaluronic Acid, Linseeds Extract and Arginine, with speciÿc active ingredients to maintain the straightening e˛ect. Repairs and moisturizes deeply.
POST-STRAIGHTENING SHAMPOO (SULPHATE-FREE)
Essential for at-home maintenance. With Linseeds Extract, Arginine and Hydrolyzed Collagen. Gently cleans and moisturizes hair and helps keep the straightening result for longer.